The Indian media and entertainment (M&E) industry is expected to grow at a compounded annual growth rate (CAGR) of 14.3% to touch Rs.2.26 trillion by 2020 with advertising revenues expected to grow at 15.9% to reach Rs.99,400 crore. In 2015, the M&E sector grew at 12.8%, while overall advertising grew at 14.7% over 2014.
Growth for television advertising is projected at a CAGR of 15% between 2015 and 2020, while print media is expected to grow at 8.6%, according to a report by consulting firm KPMG and lobby group Ficci (Federation of Indian Chambers of Commerce and Industry). Titled ‘The Future: now streaming’, the report was unveiled at the annual media and entertainment industry event Ficci Frames in Mumbai on Wednesday.
Among traditional media, radio will see a growth of 16.9%, while new media or digital advertising is slated for a 33.5% growth during the period between 2015 and 2020, the report said.