Today FM radio reaches about 91 percent of the population every week. Over half of the population 12 years old and over listen to radio at least once in a week. 2015 was the first year that online radio broke the 50 percent mark, so this shows that online listening is definitely on the rise. But when we sit in our cars, people still seem to turn on the traditional radio every once in a while. Maybe this is a force of habit or a subconscious routine. On another note, many people see their traditional radios as a backup to their online listening and vise versa. This will probably be the main reason why FM radio will stick around longer than people might expect it to. FM stations provide excellent local news with local talent that gives insight into everything from sport, news and weather to local politics. Also, FM radio stations and shows tend to have this unique feel to them that make it almost surreal to listen to. Some people may just enjoy this feeling and wish to hold onto it for as long as possible. This nostalgic feeling is the same reason why people still enjoy vinyl.
RADIO 18 aims to provide technical & in-depth knowledge OF Radio Jockeying being the best Institute of Radio. At Radio 18 we teach Radio unlike any other. Radio 18 believes in nurturing the future of our students for a grand tomorrow.